Available for Hire

Hi, I'm Ma'rif Hidayatullah

Learning Designer & Instructional Designer crafting impactful educational experiences through research-driven curriculum and AI-powered innovation.

4+

Years Experience

30+

Modules Developed

2K+

Participants Impacted

Ma'rif Hidayatullah

Designing Learning That Matters

I'm a Learning Designer with a strong foundation in education research, curriculum development, and learning module design. With a Bachelor's degree in Educational Technology from Universitas Negeri Semarang, I bring both academic rigor and practical expertise.

I specialize in developing and evaluating engaging courses, comprehensive curriculum documents, and assessment instruments for online and offline training โ€” with expertise in leveraging AI technology to enhance instructional efficiency.

My work spans government vocational training institutions, ed-tech startups, and corporate environments, giving me versatile experience in designing learning for diverse audiences.

๐ŸŽฏ

Curriculum Design

Syllabus, lesson plans, learning journeys

๐Ÿค–

AI in Education

Prompt engineering & AI-powered content

๐Ÿ“Š

Data Analytics

Training evaluation & learning analytics

๐ŸŽฌ

Media Production

Video, e-learning & multimedia design

Featured Work

A curated collection of projects spanning curriculum design, training development, video production, and AI-powered education.

๐Ÿ“‹

BBPVP SEMARANG

Vocational Training Module Development

Evaluated and piloted 30 new vocational training modules based on National Work Competency Standards (SKKNI), ensuring material relevance to industry needs.

30 Modules 131 Programs 19 Reports
Curriculum Evaluation SKKNI Report Writing
View Project โ†’
๐Ÿ“Š

BBPVP SEMARANG

Training Program Analytics & Evaluation

Analyzed feedback data from 2,056 participants across 131 training programs using data tools, identifying key areas for curriculum improvement.

2,056 Participants 131 Programs 100% Coverage
Data Analysis Learning Analytics Evaluation
View Project โ†’
๐ŸŽฏ

RUMAH SIAP KERJA ยท CAKAP

Online & Offline Course Development

Developed comprehensive curriculum documents โ€” syllabus, learning journeys, and lesson plans โ€” along with assessment rubrics and skill demonstration frameworks.

2+ Years 2 Companies Full Curriculum
Instructional Design ADDIE Assessment Design
View Project โ†’
๐Ÿš€

BAWAHTANAH

Educational Product & Curriculum Design

Conducted market, customer, and product analysis for educational product development. Created product plans, roadmaps, and strategic goals.

Full Product Cycle 3 Research Areas End-to-End
Product Dev Market Research Strategy
View Project โ†’
๐ŸŽฌ

PT BERAU COAL

Safety Training Microlearning Videos

Developed a Safety Training Syllabus and produced 16 microlearning video sessions for HSE training โ€” managing the full pipeline from scriptwriting to final editing.

16 Videos Full Production 6 Months
Video Production Microlearning HSE
View Project โ†’
๐Ÿค–

UNIVERSITAS NEGERI SEMARANG

AI Impact on 21st Century Skills

Thesis research investigating the impact of Artificial Intelligence on the development of 21st Century Skills in Primary Schools across Indonesia.

S.Pd. Degree GPA 3.58 K-12 Focus
Academic Research AI in Education Data Analysis
View Project โ†’
๐Ÿฆ

BTPN SYARIAH

Competency Mapping & People Development

Identified and mapped key competencies for each job level, diagnosed learning needs, and developed customized curriculum and syllabi for structured employee development programs.

Competency Mapping 6 Months Multi-Level
Curriculum Design People Development Media Design
View Project โ†’

Professional Experience

From government institutions to innovative startups โ€” building impactful learning solutions.

BBPVP Semarang

Staff Uji Coba & Pengembangan Program
Nov 2025 โ€“ May 2026
  • Evaluated and piloted 30 new vocational training modules based on SKKNI standards
  • Analyzed feedback from 2,056 participants across 131 training programs
  • Authored 19 comprehensive reports on feasibility of vocational training media

Rumah Siap Kerja

Learning Designer (Freelance)
May 2024 โ€“ May 2025
  • Developed courses and comprehensive curriculum documents for online & offline training
  • Created detailed assessment rubrics, final exam questions, and skill demonstrations

Bawahtanah

Learning Developer
Aug โ€“ Oct 2023
  • Conducted market, customer, and product analysis for educational products
  • Created product plans, roadmaps, and goals aligned with company vision
  • Designed, implemented, and evaluated curriculum for classroom & customer education

Cakap

Course Developer (Freelance)
Jan โ€“ Mar 2023
  • Developed training courses with supporting curriculum documents
  • Produced assessment rubrics, exam questions, and skill demonstration assessments

BTPN Syariah

Learning Specialist (Internship)
Feb โ€“ Jul 2022
  • Identified and mapped key competencies required for each job level and position to inform structured people development programs
  • Diagnosed functional learning needs with a focus on maximizing learner experience and engagement across employee levels
  • Developed curriculum and syllabi for training classes customized by employee position based on the competency mapping results
  • Facilitated employee development by designing infographic posters, editing video tutorials, and maintaining the learning website

PT Berau Coal

Digital Learning & Research in HSE (Internship)
Aug 2021 โ€“ Jan 2022
  • Developed Safety Training Syllabus and 16 microlearning videos
  • Managed full production: scriptwriting to editing
  • Created and administered training evaluation tools

Skills & Tools

๐Ÿ“ Instructional Design

Instructional Design Models Curriculum Development Storyboarding TNA Competency Mapping Training Facilitation IDP Training Evaluation

๐Ÿ’ป Technology & Data

LMS Administration SQL Data Analysis Power BI Data Visualization Learning Analytics Database Management

๐Ÿค– AI & Content

AI Generative Content Prompt Engineering E-Learning Development Video Production AI-Powered Editing Multimedia Design

๐Ÿ› ๏ธ Software

Microsoft Office Adobe Creative Suite CapCut iSpring Articulate Storyline 360 Google Workspace

๐ŸŒ Languages

Indonesian (Native) Javanese (Native) English (Professional)

Licenses & Certifications

๐Ÿ…

BNSP Certified Trainer

Training Methodology Level 3 โ€” 2026

๐Ÿ‡ฌ๐Ÿ‡ง

British Council English

Score: 434 โ€” 2025

๐Ÿ“Š

Google Data Analytics

Specialization โ€” 2022

๐Ÿ“š

Instructional Design Principles

Course Creation โ€” 2022

Education

๐ŸŽ“

Bachelor of Education (S.Pd.)

Universitas Negeri Semarang โ€” Educational Technology

August 2018 โ€“ August 2025

GPA: 3.58 / 4.00

Thesis: "The Impact of Artificial Intelligence (AI) on the Development of 21st Century Skills in Primary Schools in Indonesia"

Publications & Research

Publication

Disaster Risk Reduction using Mobile Learning Application

Improving Students' Disaster Mitigation Literacy in Elementary School โ€” The 9th Asian Academic Society International Conference, 2021

Research

Development of Basic Education Curriculum Evaluation Instruments

Development Studies on Reflective Evaluation Models โ€” 2020

Research

MTs Teacher Competence Enhancement

Training Development & Learning Implementation Plan (RPP) according to Learning Science Concept โ€” 2020

Honors & Awards

๐Ÿ†

Most Outstanding Student #1

Educational Technology Major โ€” 2021

๐Ÿฅˆ

2nd Place National Essay Competition

Perbankan Syariah IAIN Madura

Let's Build Something Great Together

I'm open for new opportunities. Whether you need a Learning Designer, Instructional Designer, or Training Specialist โ€” let's connect!